Diminishing returns
"Diminishing returns" in a Sentence (3 examples)
Brüno was a case of diminishing returns, intermittently amusing but not nearly as bracing or funny as Borat—it didn’t help that Brüno was the most thinly conceived of all his Da Ali G Show characters—and the lead-up to Baron Cohen’s new comedy, The Dictator, made it look like he’d boxed himself into a corner.
He added, however, that the system operator is unlikely to use the cellphone alert often, lest Californians start to ignore it. The governor agreed that diminishing returns were a risk.
Like a TV show, Zootopia 2 takes a more sprawling, less focused approach—with new characters like conspiracy theorist beaver Nibbles Maplestick (Fortune Feimster) and Lynxley’s sympathetic son Pawbert (Andy Samberg) eating up a lot of screentime with diminishing returns.